Bye bye, Endomondo

A couple of days ago an old love affair ended, when I deleted the Endomondo fitness app from my phone. For what seems like many years I have been a loyal Endomondo user, and for a period of a couple of years I also subscribed to the product to be able to get customized workout…

Customer loyalty during a crisis

A lot of people say that there is never a time as good to start a new venture as in a time of crisis. Maybe it’s true. I don’t know. But lets assume it is. What are the things that makes it different and perhaps even better? Normally, most would suggest that the reason it…

A healthy reminder

The storm hitting The Danish Heart Foundation after their new youth campaign ‘PS I Love You’ was criticized for endorsing – to put it mildly – un-scientific approaches towards a healthier life style for young people holds a crucial reminder for every entrepreneur operating in or trying to do something in the health-space: Dealing with…

Building in a void

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them…

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the…

Customer #1

The other day I sat down with one of our investments to discuss their potential future direction. It was an interesting and productive session with some key questions arising during the conversation. One of those discussions was around who the customer actually is? If you’re developing a B2B solution, is your customer the company, you…