Let me admit it straight from the bat: I have an overwhelming fondness for business models that addresses the users wallet directly. Not in terms of forcing them to splash the cash but in terms of delivering products, services and experiences that solve meaningful problems and challenges to people, which they are both willing an… Continue reading Who are you selling to?
The last week or so I have been busy building the first simple prototype of our upcoming app - a pre-MVP - for the MedTech startup, we're working on getting off the ground. We will be getting it out there to get early feedback just after Christmas. It is a daunting process. Not only is… Continue reading The daunting 1st prototype
Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we're testing out. This is always when things start to become… Continue reading Getting the verdict