What excites you?

What intrigues you the most? Going after the same things everybody else is going after? Or going counter and look in places that most other people have abandoned? I am all for the latter. While I recognize that there are indeed major trends out there and obvious opportunities, I personally find those that run counter… Continue reading What excites you?

The right experiments

When you’re experimenting with new technologies and new ways of doing things, make sure that you get the order of sequence right. Don’t fall into the trap of experimenting based on what is easiest from a technology point-of-view. While it may seem like a great idea and a good way to get started and move… Continue reading The right experiments

Easy to buy

When you’re building something to solve peoples problems, it can be tempting to build feature after feature and try to sell them all to the customers at the same time. What often happens is that it can be hard to get the customer engaged in a dialogue or a trial - simply because you’re overwhelming… Continue reading Easy to buy

Solve my problem, please

Normally, we’re used to seeing startups looking to solve the problems of their customers. But lately, I have realized that there is actually quite a lot of startups, who are essentially asking their customers to solve their own problems. I typically see it in outreach emails asking me to go to a service or a… Continue reading Solve my problem, please

Finding the edge

The other day I heard a fascinating episode of the podcast “Pivot” with Kara Swisher and Scott Galloway, where they talked with a guest about the potential in space exploration and colonizing the Moon and different planets. In the podcast the point was made that when it comes to the Moon, every big nation wants… Continue reading Finding the edge

Make a choice

You and your company can't be all things to all people. You need to choose. That's always the first thought that strikes, when I hear of someone looking to build a multi-purpose product for a potentially big market; Jack of all trades, master of none. My rationale is that when you're going for several and… Continue reading Make a choice

Be problem-driven

There are quite a few really good arguments for why you should focus on the problem rather than the solution, when you're trying to build a successful company. But there is one that I think takes the prize as the most powerful one: By focusing on the problem, you broaden the opportunity for yourself, your… Continue reading Be problem-driven