Attacking a problem

There are two types of problems, you can pursue solving, when you’re trying to build a startup: You can go after a problem that is really obvious and outspoken. Or you can go after a problem that is non-obvious but nonetheless exists. If you go after the first, chances are that you will be far…

Feel the problem

When you’re trying to solve a problem for someone, it helps a lot if you can empathize – even feel – the problem yourself. Because it’s when you have a real sense of the problem, you release all those creative juices that allows you to not only look at the problem from different angles but…

What’s in a co-founder?

Not so long ago I met for the second time with a potential co-founder for our MedTech startup. It was a really good and interesting meeting, and the conversation was really good. One of the things we talked about was what it means to be a co-founder of a startup. “What does being a co-founder…

When love becomes fatal

One of the things we’re constantly looking for, when we’re talking to potential co-founders, is the ability to fall in love with the problem, we’re looking to solve. Either straight off the bat – much preferred but rare – or as something to grow easily into. But is love of the problem always that great?…

Solving pay-day-loans?

Pay day loans are one of the greatest scurges of modern day finance; overcharging poor people for access to quick and often necessary capital to get by from day-to-day. But is earnings-on-demand – live access to your pay irrespective of the monthly pay day at the end of the month – really the answer? While…

Igniting change

When you try to affect change and solve a problem in a new way, you need them to be ready to give up how they have done things in the past. Or get them interested in forming a new habit. For some things it’s easier than with others. If you’re just presenting a more efficient…

Falling in love

One of the things I have learned when working to build a startup team is that if you run a recruitment process trying to find the right co-founders, there is a huge risk you will eventually get to talk to people basically looking for a job. Like in a normal recruitment process? Duuh! Saying this…

Destroy the problem

During the summer I have become involved in a couple of product management communities in order to built network and get insights and inspiration for tools and methods that we can use in our new MedTech startup. Sifting through a couple of discussions in the forums, I came across a discussion on attitudes towards building…

Get the outside view

If you’re stuck in whatever you’re doing or trying to accomplish, look outside your team and get an outside view on what you’re doing and where you should be taking things. True, the person you approach may not be a subject matter expert like yourself. But on the other hand the person is also not…

Getting the verdict

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we’re testing out. This is always when things start to become…

Building in a void

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them…

Problems persist

If you are trying to solve a problem that your customers emphatize with but are NOT actively looking to solve right now, does that indicate that maybe the problem is not that big after all? Conventional wisdom will say that it is definitaly a possibility. But take a step back and consider another thing: When…

Screaming is not solving

One thing the iQnite case competition on climate change has taught me is that there is a big difference between talking a problem up and the ability or desire to do anything about it. While we often hear and see young people on the street protesting against climate sinners and calling for action NOW!, I…

Read up

The other day I spent a good chunk of the day browsing the web reading up on reviews on how current solutions address a particular problem we are looking at giving a new spin on at inQvation Studio. It was most illuminating. Of course there is always the risk of you being biased by the…

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the…

Treasure the soft skills

When you’re looking to solve a problem and improve something for someone, empathy matters. You need to be able to put yourself in the shoes of the customer, feel their pain and use the insight generated to fuel your product development efforts. When we fail to employ empathy and other soft skills like it, we…

Fixing from the outside

When you start looking at problems in the world, one of the interesting indicators of a problem is to look at the number of people trying to solve problems within a sector outside of the established system. Personally, I find it mindblowing to read that a survey done across a number of countries from 2010-2015…