The new reality

Currently it’s not for the fainhearted to follow the developments on the worlds stock exchanges. 15 years of bull market has been replaced by an ugly bear which seems to send anything with an incling of tech down, down, DOWN in the market. Well, it pretty much sends everything down to an extend where it… Continue reading The new reality

The complexity trap

One of the great privileges of my job is that I get to meet a lot of different startups and their founder teams and hear about their ideas, and how they have the ambition to take on the world and conquer it. Among these great people are also seasoned veterans trying to turn great insights… Continue reading The complexity trap

The right experiments

When you’re experimenting with new technologies and new ways of doing things, make sure that you get the order of sequence right. Don’t fall into the trap of experimenting based on what is easiest from a technology point-of-view. While it may seem like a great idea and a good way to get started and move… Continue reading The right experiments

Easy to buy

When you’re building something to solve peoples problems, it can be tempting to build feature after feature and try to sell them all to the customers at the same time. What often happens is that it can be hard to get the customer engaged in a dialogue or a trial - simply because you’re overwhelming… Continue reading Easy to buy

Make a choice

You and your company can't be all things to all people. You need to choose. That's always the first thought that strikes, when I hear of someone looking to build a multi-purpose product for a potentially big market; Jack of all trades, master of none. My rationale is that when you're going for several and… Continue reading Make a choice

Understand the root cause

Sometimes you can be so blinded by a specific solution to a problem that you completely forget what the root cause of the problem was. When people are facing challenges of some sort, they seldom jump straight to very specific solutions to the problem. Instead they dwell at the problem for a while - short… Continue reading Understand the root cause

Arghh, it’s good enough

"They will love it, when they see it. And they will realize that this is just what they have been waiting for." Trying to build something for a market that's nascent is super hard on so many levels. Yet, it is also one of those areas where time and time again, I meet founders who… Continue reading Arghh, it’s good enough

Attacking a problem

There are two types of problems, you can pursue solving, when you're trying to build a startup: You can go after a problem that is really obvious and outspoken. Or you can go after a problem that is non-obvious but nonetheless exists. If you go after the first, chances are that you will be far… Continue reading Attacking a problem