Get the outside view

If you’re stuck in whatever you’re doing or trying to accomplish, look outside your team and get an outside view on what you’re doing and where you should be taking things. True, the person you approach may not be a subject matter expert like yourself. But on the other hand the person is also not…

Getting the verdict

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we’re testing out. This is always when things start to become…

Problems persist

If you are trying to solve a problem that your customers emphatize with but are NOT actively looking to solve right now, does that indicate that maybe the problem is not that big after all? Conventional wisdom will say that it is definitaly a possibility. But take a step back and consider another thing: When…

Screaming is not solving

One thing the iQnite case competition on climate change has taught me is that there is a big difference between talking a problem up and the ability or desire to do anything about it. While we often hear and see young people on the street protesting against climate sinners and calling for action NOW!, I…

Outrage versus passion

One of the things I have found while working to create our case competition on climate change, iQnite, is that there is a big difference between outrage about something and passion for doing something about it. Just because you’re outraged about something doesn’t mean that you want to take real action towards doing something about…

Rewind to the pain

The other day I met with a startup in need of some advice. They have been working on their offering for a couple of years, and they felt stuck in terms of getting it to market and choosing the right approach. They showed me their product, and it prompted a conversation about who they have…

Treasure the soft skills

When you’re looking to solve a problem and improve something for someone, empathy matters. You need to be able to put yourself in the shoes of the customer, feel their pain and use the insight generated to fuel your product development efforts. When we fail to employ empathy and other soft skills like it, we…