There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?
Arghh, it’s good enough
"They will love it, when they see it. And they will realize that this is just what they have been waiting for." Trying to build something for a market that's nascent is super hard on so many levels. Yet, it is also one of those areas where time and time again, I meet founders who… Continue reading Arghh, it’s good enough
A bit too Fresh
Some months ago I started subscribing to the Hello Fresh meal-kit service because I was puzzled about the international juggernauts foray into a Danish market that I already found quite saturated. Fast forward a few months, and I am still subscribing to the service. Yes, it has it's kinks and minor mistakes here and there,… Continue reading A bit too Fresh