Make it simple to buy

Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy

How to win with corporates

I have always held a strong belief in the outsize value of strategic partnerships. And I must confess it has been a frustrating pain to be part of and watch a lot of good intentions end in absolutely nothing. I am by no means alone with that experience. In fact I think it's fair to… Continue reading How to win with corporates

Moving aside

The other day I met a startup founder, who had been struggling getting his business of the ground as a business for the past couple of years. Despite claiming the ambition of millions of users worldwide, he had only reached a couple of thousand within the first couple of years. While there is always reason… Continue reading Moving aside

Join me in helping startups

One of the things, I find most pleasure in, is helping others succeed with their ideas and ventures. It's a big part of the reason, why I joined People Ventures in the first place, as a core part of our DNA is helping the founders, we invest in, in very hands on ways moving their… Continue reading Join me in helping startups

Making the vision operational

You start out with a vision. You fight to develop your product. You ship. And you get so caught up by day-to-day operations and fixing things that you don't have time to think about the vision or - more importantly - put initiatives in place for the longer term that will ensure you continue driving… Continue reading Making the vision operational

Have you got a sales quota?

The thing that truly separates a corporate job from a job at the startup is the chance to have an outsized impact on solving a problem for customers. More often than not the distance between problem, potential solution and the ability to get that solution in front of customers to test out is way short… Continue reading Have you got a sales quota?

Helping university research count

It is always a pleasure when you have the opportunity to go out and share some of the experiences and learnings, you have had, to an audience who need the insights in order to improve their odds of turning ideas into successful startups. I had such an opportunity the other day, when I visited the… Continue reading Helping university research count

Affecting change hurts

Working at startup takes it toll. Ambitions are running high, ressources are always stretched, a lot of processes are not in place, and getting the right talent to join the mission is super hard. There is absolutely every reason for why days and weeks can feel like an almost eternal struggle. But that's just the… Continue reading Affecting change hurts