Use a great narrative to win

As a trained journalist I like a good narrative supported by documented facts. I like to be be drawn into a story knowing that it rests on a solid foundation of insights and things known to be true because those telling me the story have done the actual research and know what they are talking… Continue reading Use a great narrative to win

Embrace the system to succeed

When I meet founders of healthtech startups, I often - luckily - meet savvy entrepreneurs hellbent on flipping the table to solve a significant problem within healthcare and potentially revolutionize the world, perhaps sometimes even provide a lasting legacy. This is by no means bad; after all, it’s this spirit, ambition and tenacity that has… Continue reading Embrace the system to succeed

Doubling down on digital health

The only thing that beats the feeling of trying to make a positive impact is when you sense that you have succeeded. Someone, or ideally a whole group of people, is better off due to something you helped orchestrate or do. Nowhere is the opportunity for impact greater than in healthcare. While most people agree… Continue reading Doubling down on digital health

Show me the payer

It is one of those great ironies in life: For all the need of innovation within healthcare in order to be able to pay for everything and ultimately provide better outcomes for patients, it is super, super hard for a startup to get in a position to actually sell anything for the public healthcare sector.… Continue reading Show me the payer

Make it simple to buy

Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy

How to win with corporates

I have always held a strong belief in the outsize value of strategic partnerships. And I must confess it has been a frustrating pain to be part of and watch a lot of good intentions end in absolutely nothing. I am by no means alone with that experience. In fact I think it's fair to… Continue reading How to win with corporates

Moving aside

The other day I met a startup founder, who had been struggling getting his business of the ground as a business for the past couple of years. Despite claiming the ambition of millions of users worldwide, he had only reached a couple of thousand within the first couple of years. While there is always reason… Continue reading Moving aside

Join me in helping startups

One of the things, I find most pleasure in, is helping others succeed with their ideas and ventures. It's a big part of the reason, why I joined People Ventures in the first place, as a core part of our DNA is helping the founders, we invest in, in very hands on ways moving their… Continue reading Join me in helping startups