Working remotely is getting a lot of additional buzz following the outbreak of corona-virus, as people all over scramble to try to put themselves out of harms way and/or following the advice of local health authorities.
While there is a lot of great things to be said about working remotely – and there are – there are also some downsides of which the predominant one is this: Missing out on the creative sparks that fly when you bring people together, and they start getting creative.
For me, when people (in the absence of a perfectly legitimate health-related excuse, ed) want to work in a predominantly remote way, they send a signal that they care more about their ways of working than what we are working on; what we are trying to solve. Call me old fashioned, but I am the kind of guy who needs to be able to look my team members directly in the eyes to make sure we are all on the same page, driving for the same results – and feel equally passionate about succeeding. As a team.
One of the things I have found while working to create our case competition on climate change, iQnite, is that there is a big difference between outrage about something and passion for doing something about it. Just because you’re outraged about something doesn’t mean that you want to take real action towards doing something about it. Far from it.
While it is easy to find people who are outraged at climate change – just think about FridaysForFuture – it is super, super hard to find people, who are actually passionate about wanting to do anything about it. And it is understandable; protesting is easy, fixing things are hard. Yet the contrast couldn’t be starker.
The way to find the right people seems to be to get personal. Find the people that they talk to on an everyday basis and have them endorse what it is that you are trying to do. That increases the odds of getting people out and getting them committed. Just random trying to get people together and turn their outrage on social media into action won’t make a dent of a difference whatsoever.