Turn on the jets

When the shit hits the fan, you have got a choice: You can either panic and retreat. Hastily. Or you can grab the sword and fight your way out of it and count on that the other guys will choose option one and just head for the hills. On that note now is the time…

Back in the office!

Today is my first day back at the office for more than a month due to the corona pandemic. I have walked my kids to school and kindergarten (and I feel confident that they will be totally fine), and I feel like cattle being let loose on the meadows after a long winter indoor. Much…

Relative numbers

When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000? But absolute numbers are not that important. More often than not they are a function of the effort and investment to…

Stay nimble when you need to

One of the easiest things is to get carried away by your great idea. For many aspiring entrepreneurs it just happens straight out of the gate. But even for those who have learned and accepted that getting to product/market-fit is an experimental process, it can be tricky to stay the course and be true to…

Remember the vision

Eventhough I am a big proponent of starting small and experimenting your way forward when building a startup or a new product or service for that matter, there is one thing that always needs to be in place: A vision. It is so easy to get an idea and just start executing small scale. It…

Choosing the right experiment

One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging. The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it…

Share your epiphanies

Some people might need a guide to sourcing disruptive ideas. For the rest of us, we all – I bet – are painfully aware of where we tend to have our most bright flashes or epiphany moments. For us it is more a question about being able to capture them than to get to them…

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the…

Relevant ideas

It’s popular to say that it is easy to get ideas. And it is true: It is easy. But more often than not the people saying those exact words are the ones who at the end of the day manages the status quo because they are either empty of ideas, or because they are affraid…

Customer #1

The other day I sat down with one of our investments to discuss their potential future direction. It was an interesting and productive session with some key questions arising during the conversation. One of those discussions was around who the customer actually is? If you’re developing a B2B solution, is your customer the company, you…