Churn is inherently a bad thing for any startup. You don't want to lose customers or revenue. At least not in the 99% of the cases. But churn can also be spun into a good thing. Churn is an opportunity for you to learn, what you can improve and do better. Because by churning, customers… Continue reading Can churn be good?
Your customer is the bottom line
There are many approaches towards building a healthy startup business that will take off, grow end endure during both good and more challenging times. But honestly I cannot think of a better one than to treat your customer as the bottom line. The math behind it is simple: Every time you delight a customer by… Continue reading Your customer is the bottom line
What’s the right price?
There are a number of fundamental questions in business, and one of the most fundamental ones to any business is the one of what to charge for your product? Clearly there is not one 100% correct answer for that question as it always depends on a lot of different things. And yes, pricing is a… Continue reading What’s the right price?
Go for the consumer
When someone in a startup tells me that they are going for the enterprise segment, I get a 'gulp' feeling. In fact the only thing that makes me more anxious is if the startup is going for the public sector. Why? Because it can be super tricky to actually sell what you're doing to them.… Continue reading Go for the consumer