Affecting change hurts

Working at startup takes it toll. Ambitions are running high, ressources are always stretched, a lot of processes are not in place, and getting the right talent to join the mission is super hard. There is absolutely every reason for why days and weeks can feel like an almost eternal struggle. But that’s just the nature of how it is to be building something from nothing.

When you feel the struggle, it’s super important to remember that there is the good kind of struggle and the not so good kind of struggle.

The latter is the internal one, where you struggle because you don’t have 100 % alignment in the team about where you are going with the business, or you have some friction between various functions in the team, because your processes for how to do things are not completely done yet. Yes, it can be super painful, but it is something you work your way through, as you gain experience, figure out what works and what doesn’t and get into a modus operandi of only doing the things you have found out works best and provides the most progress for you.

The former – the external struggle – is the really interesting one. Because while you would think that struggling is inherently a bad thing, you could also argue that in some cases it might actually be an indication that you’re starting to make a dent.

The reason I make this counterintuitive claim is that struggle is an indicator of friction. And friction is an indicator of change taking place. Thus the more you feel the pain, the more you get feedback from the market about your product or service being a different take on the status quo and upsetting people a bit, the more you’re scratching where you need to scratch in order to have an opportunity to affect change and create impact.

Just for clarity, I am not talking about struggling making the product work or getting to product-market fit in the first place as a good thing. Those are still the kinds of struggle, you want to get away from by fixing the underlying causes as soon as possible. But struggle in terms of people noticing what you’re doing, asking critical questions and maybe even giving pushback and fighting you a bit? Absolutely.

Understanding this dynamic is super importent. Because when you do you also understand that there is some friction and pain you need to deal with in a positive way, since it’s something you want in your life as an indicator that you’re moving the needle and creating an impact where it matters.

So with that comes the obvious question: How to you deal with this pain of the struggle in a way that doesn’t end up killing you?

People have been in this position before, and there are plenty of things to learn from them. Some of them have even been in the position, where the pain and risk was much more lethal and where it was truly a matter of life or death in the most concrete terms. Learning from them and how they coped might give some insights into how you can think about this.

One of the most prominent thinkers and examples of how to deal with pain and struggle and not succumb to it comes from the Austrian neurologist, psychiatrist, philosopher and Jew Viktor Frankl. Frankl spent 3 years in Nazi concentration camps, and while there he had an epiphany that afterwards formed the basis for his groundbreaking work:

People may do whatever they want to you. But even in the most gloomy of times, when all seems lost, you still at your core fundamentally control how you let circumstances impact you. You always have the freedom to decide for yourself that you won’t let even the biggest struggles break you.

That’s a super powerful realization coming from someone who would have had all possible reasons for giving up. And it’s a great opportunity to get inspired on how to be resilient and never give up. Stay strong, stay in the fight and prevail in the end.

So, in dealing with pain for the achievement of a later greater good, there is a lot of things you can do yourself by working with how you think, act and react to externalities. But you’re not alone, and you need that kind of enduring mentality to be present in the wider team as well.

This is where the role of the right recruitment comes in. The advice is pretty basic: Focus on recruiting people who share the vision, you have for your startup. People who have the same visualization of what it’s like when you’re there, and you have reached your ambitious goal. People who can feel how that would be like, and desperately want to get to that place. People who are willing and able to fight and see through the struggle(s) to get there, and understand there will be many roadblocks, challenges and issues before achieving success.

Of course it is also crucial that the people you recruit for the team have the right skillsets, but given a choice I would argue that sharing the same set of beliefs and ambition is the most crucial. Because if you get on the track, you’re hoping to get on, you will be challenged again and again by circumstances, and you need team members around you who will stand, fight and win the fight with you. Period.

You can help them along the way by ensuring that you carve up your success metrics into smaller bites, you can achieve within a limited time frame and celebrate, when its time to do so. Those little starts and stops in terms of putting in the hard work, celebrate success and start over again will do you a world of good in ensuring that you keep energy and stamina high, even as the challenges come at you left, right and center.

Just make it a habit to do the work that’s needed to affect meaningful change. Because the results are worth fighting for. Even when the process hurts, and you just want to quit. No success comes without making a real hard effort.

(Photo by GR Stocks on Unsplash)