Customer check-in

One thing I find very fascinating is that for a lot of startups there seems to be an almost inverse relationship between the energy put into acquiring and onboarding customers versus the energy put into keeping them as happy customers for the long term. Of course most startups do customer satisfaction surveys, NPS scores etc,… Continue reading Customer check-in

Better is better than cheaper

It is always interesting reading the newsletter of Benedict Evans, former Partner at Andreessen Horowitz. Especially his essays. One of the latest, 'News by the ton', about the challenges of legacy media has an enlightened graph based on Google Trends that shows that over time, internet searches has moved from looking for 'cheaper' towards increasingly… Continue reading Better is better than cheaper