Are you customer obsessed? Is your startup? I think the question is relevant to ask, as I see quite a number of startups, who claim to be customer focused but in reality aren't. Let me give three specific examples of what I mean. You leave revenue goals to sales. It is up to them to… Continue reading Why customer obsession matters
Agility is a hugely important personality trait to have when you're running a startup in a dynamic market environment. Eventhough you have a laserlike focus on making your vision come through, you can be guaranteed that things are going to happen along the way that weren't a part of the plan, and where you will… Continue reading Have you got a Plan B?
It might be a bit late for 2023 prophecies, since the year has already started. Nevertheless I wanted to share a few thoughts about what interesting things, I think - and to a large extend hope - we will see starting to materialize in the year ahead as part of growing trends, and what the… Continue reading 4 perspectives for 2023
2022 is behind us. As a person always interested in learning from experience, now is the time to look back and reflect a bit on what the past year provided that can be carried forward and hopefully put to good use in 2023 and beyond. There are many ways to do this, and I have… Continue reading 4 personal learnings from 2022
Whoaa, what a last few months it has been. Ever since I joined our portfolio company Cortrium as their interim COO, it has been super busy on a wide variety of projects together with the great team, and there has been absolutely no time to keep you posted here. Apologies for that. But I also… Continue reading Happy holidays
Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy
One of the things, I have always enjoyed, is getting my hands down in the day-to-day grind of operations; ensuring that the wheels are in motion, running smoothly and any issue is dealt with in a timely manner. I absolutely love oiling the machine here and there, ensuring it spins properly. For that reason I… Continue reading Back in the engine room
Churn is inherently a bad thing for any startup. You don't want to lose customers or revenue. At least not in the 99% of the cases. But churn can also be spun into a good thing. Churn is an opportunity for you to learn, what you can improve and do better. Because by churning, customers… Continue reading Can churn be good?