Hello launch pad!

Yesterday was a super important day for our inQvation Studio-team; it was the day where we got the final formal board approval for our first spinoff. While it has been in the works for a while (and we have been recruiting for the team for some weeks now) there is always something special about getting…

Always create value

One of the hardest things when building new products and services is to deliver real value to your customers. I know, it sounds stupid. But it’s true. And there are two reasons for it: First of all, you’re not the judge of what brings value to your customers. They are. That’s a frightening prospect, because…

Your ego is (literally) killing you

Alex Danco wrote a stellar blog post a couple of weeks ago about the Freud moment of the Covid-19 pandemic seen from an American perspective. In it he argues that the reason why the US is struggling so much with the pandemic is because doing all the right things to stem it has been positioned…

Control the effort

The world is such a complex place with a gazillion moving parts that you cannot ever claim that you have got things under control. Because how things turn out will per definition be outside of your control and sometimes for the most odd reasons. This makes your job as the one who has to get…

Falling in love

One of the things I have learned when working to build a startup team is that if you run a recruitment process trying to find the right co-founders, there is a huge risk you will eventually get to talk to people basically looking for a job. Like in a normal recruitment process? Duuh! Saying this…

5 learnings from HelloFresh

Recently I made a commitment to try different products and services out in order to try and get a better understanding of what it is the best consumer-focused digital companies do that make them so successful. My starting point was HelloFresh which just recently launched in Denmark. Monday I got my first shipment from HelloFresh;…

Lies are free

Nathan Robinson from ‘Current Affairs’ has an excellent opinion piece out, where he argues that the big problem with paywalls is that while you’re keeping quality knowledge and information behind bars, fake news remains in the open and free. Wow! Think about it for a second; as traditional publishers of information, content and news are…

Destroy the problem

During the summer I have become involved in a couple of product management communities in order to built network and get insights and inspiration for tools and methods that we can use in our new MedTech startup. Sifting through a couple of discussions in the forums, I came across a discussion on attitudes towards building…

The HelloFresh test

One of the basic common rules for startups is that if what you’re working on is worth doing, you’re bound to have competition (unless you’re operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services – especially in the consumer space – feeling more…

The WFH degree

Today Danish applicants for higher education get a letter saying whether they got into the education and institution of their dreams. Or not. I don’t envy them. Back when I studied at the Danish School of Journalism it was good times. No need for a grade point average; a grueling Saturday test decided who got…

The WFH problem

The other day at work we were discussing a whole range of potential themes to dig more into, as the fall approaches, and we’re taking on exploring new, interesting ideas. One of the themes, we of course quickly came to discuss is “Work From Home” (WFH) as a general trend. I don’t think I need…

Go for subscription, Twitter

Twitter is reportedly exploring adding a subscription model to their offering. Good for them! However, they should go full throttle and turn Twitter into a full blown subscription product with no free tier. Why? First of all, my bet is that there is a great willingness to pay from those who see Twitter as a…

A healthy reminder

The storm hitting The Danish Heart Foundation after their new youth campaign ‘PS I Love You’ was criticized for endorsing – to put it mildly – un-scientific approaches towards a healthier life style for young people holds a crucial reminder for every entrepreneur operating in or trying to do something in the health-space: Dealing with…

New life to dead markets

Dead Sea Markets. A fascinating term. A term that suggests a market that has pretty much killed every entity in it (due to various reasons) but could still serve as a fertile ground for new entries and perhaps entire ecosystems. Why is it so fascinating? Because it essentially provides a ‘firehose’ option. An option where…

Models (kind of) suck

Once upon a time I loved models. I even spent a significant chunk of my own savings getting to know them better in fancy locations around the world. Models? Work related models, of course. The kind of models you would use for modelling concepts, businesses and such. What did you think? Never mind. The point…

Insight is value

People inside and outside the media industry are starting to take notice of the value of quality content; content that people are actually willing to pay for. Hooray! Better late than never, I guess. And yes, this goes out to you late bloomers in the media industry, who are finally getting around to the idea…

Launching “A Helping Hand?”

Today, inQvation and a bunch of other leading Danish VC’s are launching the initiative “A Helping Hand” aimed at helping the Danish startup ecosystem through the consequences of Covid-19. The idea is as simple as its brilliant: Apply and receive 30 minutes of free advice from industry VC experts on how you make sure that…

TikTok and a lot of…nothing

What does a Trump rally, TikTok users and startup tactics have in common? They are here and now – and there’s not necessarily a grand plan for how to move on from here. When I saw that apparently a viral TikTok prank of securing tickets for Trumps rally in Tulsa and then (of course) not…

Come on, lean in!

Yesterday I went for a summer get-together in my VL network group. Over a super nice summer meal, the discussion was flowing and we got talking about some of the things that you don’t normally find yourself talking about. One of the discussions I was a part of was a discussion about what defines the…

Willingness to pay…for what?

A new study from the Reuters Institute at Oxford University has found that there seems to be a co-relation between users with media subscriptions like Netflix and Spotify and the willingness to pay for online news. Naturally, legacy media executives are already starting to misinterpret the findings to fit into their own worldview. A willingness…

Media should take some cues from MedTech

The other day I was asked by Lars K. Jensen to contribute 3 tips on digital development as it relates to media to his weekly newsletter, ‘Digital Ugerevy’. Naturally, I obliged and delivered as I try to do every time a good friend of mine asks for a piece of advice or some input. And…

Better is better than cheaper

It is always interesting reading the newsletter of Benedict Evans, former Partner at Andreessen Horowitz. Especially his essays. One of the latest, ‘News by the ton’, about the challenges of legacy media has an enlightened graph based on Google Trends that shows that over time, internet searches has moved from looking for ‘cheaper’ towards increasingly…

Ego eats impact

You either love life or you are afraid to die. That’s how a Danish politician tried to frame the peoples response to Covid-19 on Twitter yesterday. Naturally, it is both a false, primitive and superficial way of putting it. I could just as well say that there are those that are full of themselves and…

Interview more, not less

Hiring for a key role in a new startup is both interesting and frightening. You get the opportunity to meet great people, who have invested time and interest in what you’re going to do, and you really need to make sure you end up with the right one. It can be tempting to just interview…

Test your candidates

I am not only in the process of recruiting a Head of Product for our new MedTech X. I am also trying to find a new experienced UX/Designer for our inQvation Studio team. The approach around recruiting is the same: Ditch the traditional job ad and application process and instead allow interested candidates to book…

How to short circuit recruitment

I am currently recruiting for a Head of Product of our new MedTech X. During that process I have already learned some valuable lessons that I wanted to share with you in case you are also looking to recruit. Here goes: Ditch the standard application process. If you are recruiting for anyone outside of a…

The Nirvana of Netflix

The new policy of Netflix to automatically cancel accounts that have been inactive for a long period of time is worth applauding. Everybody in the subscriptions business knows that what you really want is for customers to get into a subscription and then – hopefully – forget about the ongoing billing relationship, until the credit…

WFH? Not so fast

A movement is forming around the future of work; saying goodbye to the office in return for unrestricted flexibility to work from wherever whenever and however you might choose. It’s the future, damn it! First of all, I will always be very reluctant to base any long term strategy on a short term experience of…

Don’t shoot the Excel-guy

Everybody loves to hate the Excel-sheet. The model that shows the necessary cuts to costs. The model that shows the hockeystick blowing into the sky. Any model, really. But don’t blame Excel. Blame the complexity of the world instead. Why? Because – newsflash – the world is a super complicated space, where nothing can be…

Cakes, taxes and value

I come from a small town in the Western part of Jutland and aside from red sausages (don’t ask) I was brought up on really good, traditional bakers bread (and it showed). For the same reason, I have always found Lagkagehuset to be almost a profanity. I mean: How can someone set up a chain…