After the corona pandemic is behind us (and no one knows how long that is going to take, ed.), I am wondering if we will see the emergence of a new set of unmet customer demands born by the pandemic – and the withering of others, we thought we needed until this new reality hit us all?
The pandemic is a giant reality check on what is truly important on our lives, and what we can live without. Some are already suggesting that society will be changed forever, when we reemerge on the other side. Personally, I am not so sure. But if it is, it will lead to a change in priorities and, with that, spending.
For some startups it will mean staying in a death spiral. For others it will be their big opportunity. Spotting and betting on the right ones will potentially be a once-in-a-lifetime opportunity for investors, while others will be left to reflect on their losses.
Yesterday, I received a couple of invites for upcoming Meetups of groups that I am a member of. I am thinking that it must be auto-generated reminders, since actually meeting up in person right about now would be in total conflict with the guidelines set forth by the Danish authorities.
And that got me wondering: Why is it that Meetup doesn’t use this opportunity to branch out with a remote, virtual offering? It may already exist somewhere in there (I haven’t digged around) but it seems so obvious: When we’re already working from home, many would have amble time to meet up virtually to share learnings, educate themselves and foster new connections going forward.
I furthermore believe that branching out with a remote option will make Meetup a much more interesting option for more people. Sometimes it can be a deal-breaker to have to show up physically for a meeting and where doing it from remote would enable more to chip in, expanding the footprint of the service and get more learning out there. It is so damn obvious.
Forget all the bling bling of this world. The newest luxury item – and a valuable one – is going to be privacy. Just ask Jeff Bezos.
With face recognition being unleashed in the public space and all the continued discussion around tracking of people and our data, there is going to be huge potential in a new market that helps give consumers – well off consumers – control of their own privacy back.
When that happens it will likely be one of the most defining moments for truly separating people in the ‘have’ and ‘have not’ buckets in societies rampant on tracking.
The other day I spent a good chunk of the day browsing the web reading up on reviews on how current solutions address a particular problem we are looking at giving a new spin on at inQvation Studio. It was most illuminating.
Of course there is always the risk of you being biased by the idea(s) already in your head, when you do something like that. But no matter what getting insigths into what is already out there and why it’s (not) working is absolutely essential for early and very simple validation.
So, the next time you think about an idea and whether it has the potential to make a dent, start by going online and read up on those that went before you. Chances are that customers reviews, anecdotes and so forth will provide you with a much better starting point that anything you can dream up in that creative mind of yours all in your own. It’s real out there.
If you are interested in working with turning ideas into viable startups, I have the perfect opportunity for you: Apply to become Growth Designer in our Studio team at inQvation.
We never know, when we start out with an idea, if it is going to fly or come crashing down on us. That is why we will be spending a lot of time and energy building, launching and analyzing experiments for a whole variety of ideas with the clear ambition to get to the real outstanding ones that truly stick and can form the basis for a worldclass startup. This is what we need you – our new Growth Designer – to help us with.
In order to be a good fit for the role, you need to be a teamplayer with a capital T. You need a decent toolbox for getting things done (pragmatism seriously valued), a solid curiosity coupled with tenacity. And a real ‘Can/Will Do!’ attitude to your work. We are ambitious, fast moving and just generally like to explore, build businesses and have fun doing so. So if it sounds like a fit, apply TODAY! I look forward to hearing from you.