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Every time I see a startup pitch for funding, the founders include an assessment of the size of the market, they are going after. The more detailed ones also give an assessment of the size of that market, they believe they can make their own and why. It is all well and good. Sometimes I… Continue reading The beachhead pitfall
Partnerships in business can be extremely rewarding. But making them actually work can also be super, super tough. While many seem to think that the brunt of the work is in finding and negotiating with the right partner, the truth of the matter is that the real, tedious work begins afterwards. When focus is on… Continue reading Getting partnerships right