Nothing is that far-fetched

The other day I was revisiting our list of potential ideas to explore further. It is a list we keep in our Studio team to jot down ideas and problems for potential future exploration, and – who knows – a new, exciting startup. As I went through the list I was reminded of some of…

Say Hi! to FIXDIT

Today we’re soft-launching a simple pilot of our latest project, which we call FIXDIT. FIXDIT is for homeowners and home maintenance professionals who wants to get rid of all the horror stories about home maintenance and redecoration projects. It is a challenging area, and lots of homeowners put off doing projects for fear of getting…

Find the blind spots

The other day I invited a good acquintance to come and visit us at inQvation and to provide feedback on an idea, we’re toying with. The latter part made sense given that this person has about 30 years of experience within the industry, where our idea potentially offers a new angle on things. I asked…

Use the ecosystem

Greg Satell makes a very important point when arguing that even the best ideas cant’ make it on their own – they all need an ecosystem to thrive. Without they risk losing out to lesser ideas properly seeded through various channels. And that is – often – a real shame. The point is worth mentioning…

No idea is that dumb*

Some ideas intuitively makes sense. Other ideas seem just about the most stupid thing, you have ever heard of. Yet, while the former can go on and become a viable idea, the dumb idea more often than not end up making a killing. Andrew Chen calls it “The Dumb Idea Paradox”. I would just suffice…

Don’t undersell your idea

Should the person who comes up with an idea also be the one who straight out of the blocks evaluate its desirability, feasibility and viability? Probably not due to the obvious risk of bias. It is also why we have some tools for ideation and another set of tools for assessment and validation. The really…

A new exciting chapter

Today marks a truly exciting new chapter in my professional life as I embark on a new role as Head of Studio at InQvation in Taastrup on the outskirts of Copenhagen, Denmark. Together with the greatest colleagues, you can imagine, I will be running experiments on ideas for new businesses with the goal of validating…