Next week I am looking forward to attending the Bitz & Pretzels HealthTech conference in Munich, Germany. It's the first major conference outing for me, since I transitioned into my new role as lead on Digital Health at People Ventures, and I have got a ton of meetings with interesting people lined up and some… Continue reading Searching for ‘what’s next?’
Sometimes having simple pricing for your product makes your life more complicated than it has to be. You find yourself in a situation, where many customers pay too much for using your product too little, and other customers pay too little as they use your product more, than you had envisioned. If you are not… Continue reading Making your pricing ‘sticky’
Back in the day when you wanted to build a startup you either needed to be or to find a skilled developer in order to get anything done. This hard requirement was one of the reasons why developers generally won the designation 'rockstars' on most ambitious startup teams; you simply couldn't do without them. You… Continue reading No-code sort of FTW
One thing I find very fascinating is that for a lot of startups there seems to be an almost inverse relationship between the energy put into acquiring and onboarding customers versus the energy put into keeping them as happy customers for the long term. Of course most startups do customer satisfaction surveys, NPS scores etc,… Continue reading Customer check-in
In a world where more and more can be automated, run and optimized by algorithms, how do you develop true differention? My bet? Humans. And the human intellect. As more and more gets automated and in essence standardized, human flavour, feel or whatever we choose to call it, will in essence be one of the… Continue reading Differentiation through humanity
There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?
Often times I meet people who question the value of a focused, operational communications strategy. The argument is that there are plenty of other more important jobs to get done before looking coherently at communications. Allow me as a former communications professional to take a step back and look at the kind of value, great… Continue reading Cash value of communication
Amazon is reportedly looking to acquire MGM Studios for close to 9B USD. That’s a lot of money to fork up just to get in with a shout at becoming the next James Bond. You have got to hand it to Jeff Bezos: When he does something, he does it in style. Neither shaken nor… Continue reading Bond. Jeff Bezos Bond