A roadmap of experiments

Currently, one of the things I am trying to do on our new MedTech venture is to build a roadmap of experiments to run before we get to the MVP itself. Why am I doing that, you may want to ask? Because I think it is super important to do whatever it takes to make…

The negative value proposition

Is creating value as a startup with something new always inherently positive for everybody concerned? Maybe not. What if part of the value creation you offer is to help take away the uncomfortable pain of someone having to confront someone else with a problem, the first one really just want to be rid off? Is…

Cakes, laptops…and news

Despite every intention otherwise, I keep returning to commenting on the industry, where I got my education and served a significant part of my career: The media industry. I just can’t escape the fact that I get almost emotional every time someone within the industry makes an argument that only serves to prolong the suicidal…

You’re (likely) not a pro

A couple of weeks ago, I ordered a new pair of shoes. I don’t do that often – it’s kind of one yearly event – and I settled on a pair of ‘Nike By You‘ customized shoes. Not because I wanted to but because they were actually cheaper than some of the other models, I…

Always create value

One of the hardest things when building new products and services is to deliver real value to your customers. I know, it sounds stupid. But it’s true. And there are two reasons for it: First of all, you’re not the judge of what brings value to your customers. They are. That’s a frightening prospect, because…

Your ego is (literally) killing you

Alex Danco wrote a stellar blog post a couple of weeks ago about the Freud moment of the Covid-19 pandemic seen from an American perspective. In it he argues that the reason why the US is struggling so much with the pandemic is because doing all the right things to stem it has been positioned…

Insight is value

People inside and outside the media industry are starting to take notice of the value of quality content; content that people are actually willing to pay for. Hooray! Better late than never, I guess. And yes, this goes out to you late bloomers in the media industry, who are finally getting around to the idea…

Willingness to pay…for what?

A new study from the Reuters Institute at Oxford University has found that there seems to be a co-relation between users with media subscriptions like Netflix and Spotify and the willingness to pay for online news. Naturally, legacy media executives are already starting to misinterpret the findings to fit into their own worldview. A willingness…

Media should take some cues from MedTech

The other day I was asked by Lars K. Jensen to contribute 3 tips on digital development as it relates to media to his weekly newsletter, ‘Digital Ugerevy’. Naturally, I obliged and delivered as I try to do every time a good friend of mine asks for a piece of advice or some input. And…

Fan of fans

Back in 2008 me and my present boss had a great dialogue back and forth about a concept, we called “Fan of Fans”; the idea built in Kevin Kelly’s 1000 True Fans post that if you could muster enough dedicated fans, you would have the foundation for a solid business. We bought the domain and…

What’s your Easter Egg?

Easter is upon us (if you subscribe to that religious belief) and with that also the hunt for Easter eggs. If you have got any time off, now may be a good time to spend some time away from it all and contemplate what the Easter egg of your business is; that hidden gem that…

Leftover crummies

Normally I try not to comment on areas that are unrelated to my daily work. But today is a small exception. Doing some research into the coming apocalypse for 3rd party tracking and advertising, one thing struck me: In order to market something as a brand going forward, you need to have your own 1st…

Infinity beats speed

Is there ever such a thing as too much of a good thing? I came to think about it after following a discussion on Twitter about how news media may have been a contributor to their own digital demise by doing too much – or rather: publishing too much – rather than too little. The…

Will they pay?

One of the things that always concern me about doing B2B related products and services is that the user is almost always different from the one who is actually paying the bill. What might constitute a problem for someone down in the organization can be totally overlooked at C-level, making it super hard to get…

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price…

Use the ecosystem

Greg Satell makes a very important point when arguing that even the best ideas cant’ make it on their own – they all need an ecosystem to thrive. Without they risk losing out to lesser ideas properly seeded through various channels. And that is – often – a real shame. The point is worth mentioning…

When tech matters

Having worked with technology and product development for close to 20 years, I have never considered myself someone who was fascinated by technology for technologys own sake. Rather I have been – and continue to be – fascinated by what kind of problems technology can help solve. Case in point: New search seems to indicate…

Focus on outcomes

Just because ideas can be hard to turn into something concrete, it doesn’t mean you should stop having them. There always should be – and there always is – room for the bright idea. What you could do however is to stop thinking about the quantity of ideas you could have and focus all your…