Back in the day when you wanted to build a startup you either needed to be or to find a skilled developer in order to get anything done. This hard requirement was one of the reasons why developers generally won the designation 'rockstars' on most ambitious startup teams; you simply couldn't do without them. You… Continue reading No-code sort of FTW
One thing I find very fascinating is that for a lot of startups there seems to be an almost inverse relationship between the energy put into acquiring and onboarding customers versus the energy put into keeping them as happy customers for the long term. Of course most startups do customer satisfaction surveys, NPS scores etc,… Continue reading Customer check-in
Differentiation through humanity
In a world where more and more can be automated, run and optimized by algorithms, how do you develop true differention? My bet? Humans. And the human intellect. As more and more gets automated and in essence standardized, human flavour, feel or whatever we choose to call it, will in essence be one of the… Continue reading Differentiation through humanity
Are you interesting?
There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?
Cash value of communication
Often times I meet people who question the value of a focused, operational communications strategy. The argument is that there are plenty of other more important jobs to get done before looking coherently at communications. Allow me as a former communications professional to take a step back and look at the kind of value, great… Continue reading Cash value of communication
Bond. Jeff Bezos Bond
Amazon is reportedly looking to acquire MGM Studios for close to 9B USD. That’s a lot of money to fork up just to get in with a shout at becoming the next James Bond. You have got to hand it to Jeff Bezos: When he does something, he does it in style. Neither shaken nor… Continue reading Bond. Jeff Bezos Bond
What’s a corporate CEO really worth?
Maybe this should have been posted on May 1. But nevertheless: At some point in the not too distant future, my personal feeling is that I think we need to have a discussion about CEO compensation in corporates and what good governance in relation to that really is. Not because people shouldn’t be paid what… Continue reading What’s a corporate CEO really worth?
Doing your homework
What does it mean for a business, a startup or you to 'do your homework'? Does it mean being out there, staying curious about the problem you're looking to solve trying to figure out what potential avenues towards solving it might be. Does it mean diving into existing research to be able to say and… Continue reading Doing your homework