Making your pricing ‘sticky’

Sometimes having simple pricing for your product makes your life more complicated than it has to be. You find yourself in a situation, where many customers pay too much for using your product too little, and other customers pay too little as they use your product more, than you had envisioned. If you are not… Continue reading Making your pricing ‘sticky’

(In)efficiency rocks

Maybe the headline is a bit controversial, but let me try to explain what I mean. Oftentimes I see products that are super efficient in who they are targeted towards. You can see from the product and the words being used to tell about it that the team behind has been guided by a very… Continue reading (In)efficiency rocks

Profitable disagreement

I have always found that one of the greatest opportunities to learn something new and valuable is through constructive disagreement. I find that when there‚Äôs disagreement in the air, there is a chance to broaden your own horizon. If you have the ability to breathe deeply, listen in and resist the urge to just shoot… Continue reading Profitable disagreement

Corona thoughts, part 5

Jeffrey Katzenbergs new mobile streaming service meant for the commute, Quibi, has finally launched. And is getting killed by the reviewers. You can be excused for thinking that the timing couldn't be worse when no-one is commuting right now, but in general the service seems to be a product looking for a problem, where there… Continue reading Corona thoughts, part 5