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One of the worst sins you can commit with a customer IMHO is to just babble on about your own qualities and all the cool things your product can do, without even considering getting a feel for what the customers problem first. I know. Because I have committed this sin a lot of times. And… Continue reading ”What’s your pain?”
I have always found that one of the greatest opportunities to learn something new and valuable is through constructive disagreement. I find that when there’s disagreement in the air, there is a chance to broaden your own horizon. If you have the ability to breathe deeply, listen in and resist the urge to just shoot… Continue reading Profitable disagreement
When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights