Jumpstart your insights

When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights

Remember a pre-mortem

It is so easy being designated as the one who just says "No!" to everything and whose largest contribution to the team is to foster a negative energy in every room you enter. But have you ever thought about how these people may actually be trying to do something completely different and of immense value?… Continue reading Remember a pre-mortem