Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy
Currently it’s not for the fainhearted to follow the developments on the worlds stock exchanges. 15 years of bull market has been replaced by an ugly bear which seems to send anything with an incling of tech down, down, DOWN in the market. Well, it pretty much sends everything down to an extend where it… Continue reading The new reality
What intrigues you the most? Going after the same things everybody else is going after? Or going counter and look in places that most other people have abandoned? I am all for the latter. While I recognize that there are indeed major trends out there and obvious opportunities, I personally find those that run counter… Continue reading What excites you?
Just because you have made it once, doesn’t mean that you have made it forever. Just as you replaced an incumbent by delivering a better, smarter, cheaper or whatever solution to your customers pains, somebody else could come in tomorrow and do to you what you did to them. Just as you worked tenaciously to… Continue reading Always stay alert
One of the worst sins you can commit with a customer IMHO is to just babble on about your own qualities and all the cool things your product can do, without even considering getting a feel for what the customers problem first. I know. Because I have committed this sin a lot of times. And… Continue reading ”What’s your pain?”
One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them… Continue reading Building in a void
The other day I met with a startup in need of some advice. They have been working on their offering for a couple of years, and they felt stuck in terms of getting it to market and choosing the right approach. They showed me their product, and it prompted a conversation about who they have… Continue reading Rewind to the pain
One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the… Continue reading Go talk to a customer