Building in a void

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them…

Rewind to the pain

The other day I met with a startup in need of some advice. They have been working on their offering for a couple of years, and they felt stuck in terms of getting it to market and choosing the right approach. They showed me their product, and it prompted a conversation about who they have…

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the…