Interview more, not less

Hiring for a key role in a new startup is both interesting and frightening. You get the opportunity to meet great people, who have invested time and interest in what you’re going to do, and you really need to make sure you end up with the right one. It can be tempting to just interview…

Streamlining interviews

When you are doing customer interviews, it can be super hard to both ask the right questions, make appropriate notes and be present in the moment to actually hear and understand what people are truly saying. I have created a small workaround for this. I have started to use Typeform as my notepad for customer…

Deliver on the dream

I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way. When we sit down with potential customers, or we visit…

Find the blind spots

The other day I invited a good acquintance to come and visit us at inQvation and to provide feedback on an idea, we’re toying with. The latter part made sense given that this person has about 30 years of experience within the industry, where our idea potentially offers a new angle on things. I asked…

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the…