Feel the problem

When you’re trying to solve a problem for someone, it helps a lot if you can empathize – even feel – the problem yourself. Because it’s when you have a real sense of the problem, you release all those creative juices that allows you to not only look at the problem from different angles but…

When love becomes fatal

One of the things we’re constantly looking for, when we’re talking to potential co-founders, is the ability to fall in love with the problem, we’re looking to solve. Either straight off the bat – much preferred but rare – or as something to grow easily into. But is love of the problem always that great?…

Roadmap of experiments

When trying to understand a problem, it’s potential solutions and what you should build in the end, it is so easy to loose the big picture of what you’re doing and how that translates down to experiment by experiment that moves your product closer to something desirable. But it doesn’t have to be that way….

The tough bet on ‘less’

It is not uncommon to see new products launch with a lot of features. Too many features, perhaps. The rationale is fully understandable; there is an urge to get a ‘finished’ product out, and you quickly form your own opinions about what that means in terms of feature set. The underlying rationale behind it is…

Say Hi! to FIXDIT

Today we’re soft-launching a simple pilot of our latest project, which we call FIXDIT. FIXDIT is for homeowners and home maintenance professionals who wants to get rid of all the horror stories about home maintenance and redecoration projects. It is a challenging area, and lots of homeowners put off doing projects for fear of getting…

Stay nimble when you need to

One of the easiest things is to get carried away by your great idea. For many aspiring entrepreneurs it just happens straight out of the gate. But even for those who have learned and accepted that getting to product/market-fit is an experimental process, it can be tricky to stay the course and be true to…

Choosing the right experiment

One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging. The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it…

The greatest learning opportunity

There is no way around it: The greatest learning opportunity is when things don’t go according to plan. When you envisioned X and Y or Z happens, and you have very little idea about why that is. When that happens – and it will happen – it is an open invitation to learn. It is…

Show your ugliness

When you try to do something completely new, the only way you will know whether customers like it or reject it is if you show it to them. This is precisely the argument for why you should be running experiments again and again, as you try to move forward from idea to a product or…

No idea is that dumb*

Some ideas intuitively makes sense. Other ideas seem just about the most stupid thing, you have ever heard of. Yet, while the former can go on and become a viable idea, the dumb idea more often than not end up making a killing. Andrew Chen calls it “The Dumb Idea Paradox”. I would just suffice…