In a world where more and more can be automated, run and optimized by algorithms, how do you develop true differention?
Humans. And the human intellect.
As more and more gets automated and in essence standardized, human flavour, feel or whatever we choose to call it, will in essence be one of the most important if not the only true differentiator.
Your unique feel will be what separates you from everybody else you’re competing against.
That’s a good thing, I think. Not only will it allow us to focus more on how we deliver that value that is above and beyond what everybody else and their automated solutions can do. It will also provide us with a sense of purpose, fulfillment and joy, which I think is essential for us as a species to thrive.
So let this be a note to those who fear that machines are taking over:
Humans, being human and humanity as such will only gain in importance going forward.
When you’re trying to solve a problem for someone, it helps a lot if you can empathize – even feel – the problem yourself.
Because it’s when you have a real sense of the problem, you release all those creative juices that allows you to not only look at the problem from different angles but also come up with ideas for how to try out different solutions in easy, creative and quick ways.
On the other hand, when you don’t feel the problem, it can be hard to not over-strategize and overcomplicate how you go about trying to solve it.
It just doesn’t feel natural to you, and when you’re stuck creatively, your only fallback option is the complex process, you bank on to see you well through to the other side.
When you do feel the problem, what you need to do next becomes more natural to you. You have an easier time setting the necessary wheels in motion, getting people onboard to help you and in general just get s*** done.
So make sure you can feel the problem before anything else. It will make the road ahead so much easier.