R.I.P. Quibi

A mere 6 months after launch and after burning through a good portion of the 1,75B USD it had raised from investors, the short form streaming platform Quibi is closing it’s doors. Why? Because even if they were almost too big to fail they still managed to hit the one big pole, other entrepreneurs work…

Show your ugliness

When you try to do something completely new, the only way you will know whether customers like it or reject it is if you show it to them. This is precisely the argument for why you should be running experiments again and again, as you try to move forward from idea to a product or…

Hypothetical strategy

The most common problems with strategy is that (a) it can be extremely poorly based on actual insight and data about market and customers and (b) it tends to become antique the moment, you have dotted the last i and crossed the last t in the grand plan. When I recently tought a group of…

No idea is that dumb*

Some ideas intuitively makes sense. Other ideas seem just about the most stupid thing, you have ever heard of. Yet, while the former can go on and become a viable idea, the dumb idea more often than not end up making a killing. Andrew Chen calls it “The Dumb Idea Paradox”. I would just suffice…

Show it, don’t tell it

During the years I have met many people who have been incredibly frustrated trying to make good use of Business Model Canvas. They often follow a traditional hype cycle, where they start up enthusiastically and full of energy and purpose only to burn out after a week or two with little progress. While it is…

Remember the MVP?

Countless times when people talk about doing an MVP, what they are really deep down looking to do is something that resembles the finished product. Or at the very least should be used as a quite feature heavy and robust stepping stone towards the finished product. It is a misconception though. MVPs in its original…

Always look under the hood

The more you think you know about something, the more you should push yourself to look under the hood. There is always something there that annoys your view of the problem. Something that doesn’t fit. But that something adds valuable perspective to what you’re working on, and more often than not it can be the…

Don’t undersell your idea

Should the person who comes up with an idea also be the one who straight out of the blocks evaluate its desirability, feasibility and viability? Probably not due to the obvious risk of bias. It is also why we have some tools for ideation and another set of tools for assessment and validation. The really…

A new exciting chapter

Today marks a truly exciting new chapter in my professional life as I embark on a new role as Head of Studio at InQvation in Taastrup on the outskirts of Copenhagen, Denmark. Together with the greatest colleagues, you can imagine, I will be running experiments on ideas for new businesses with the goal of validating…