One of the hardest things to do when you’re trying out an idea for a new venture is to separate your own feelings from the data.
After all, you probably came up with the idea because you thought it was great – perhaps even the greatest since sliced bread. And now you’re bringing it doubt and jeopardy by subjecting it to some sort of validation in the actual real world.
But fear not. Because chances are that not everything is wasted.
Your idea might still be great. But the present application of it is not the optimal one. Wouldn’t it then be rather nice to get that insight through data, so you can change the application and move towards the iteration that gives both you and your future customers most ‘bang for the buck’?
Of course it would.
But still; the idea of finding out that your initial idea wasn’t the optimal solution for your customers can hurt and sting. Just make sure you realize that that’s ok; it is all part of the plan.
After all it is about the application of the idea – not you as a person.
If you think it’s too much to deal with, and – more importantly – you’re in danger of closing your eyes to the data and just venture on with what you originally had in mind, consider getting some sort of outside help or perspective. Someone with a clean slate and a fresh pair of eyes, who can help put it to you more gently – but nonetheless put it to you.
It might prove to be one of the best investments, you can make.