One thing I find very fascinating is that for a lot of startups there seems to be an almost inverse relationship between the energy put into acquiring and onboarding customers versus the energy put into keeping them as happy customers for the long term. Of course most startups do customer satisfaction surveys, NPS scores etc,… Continue reading Customer check-in
Are you interesting?
There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?
The ‘Worldview’ biz model
Yesterday we held local elections in Denmark. Always a super exciting day where people come out to vote on the issues that matter the most in their everyday lives. While ideology seldom gets a lot of room in the local election campaigns, the ingredients are still there to pit people against eachother in order to… Continue reading The ‘Worldview’ biz model
Solve my problem, please
Normally, we’re used to seeing startups looking to solve the problems of their customers. But lately, I have realized that there is actually quite a lot of startups, who are essentially asking their customers to solve their own problems. I typically see it in outreach emails asking me to go to a service or a… Continue reading Solve my problem, please
Beware changing models
Can you start out with one type of business model and then transition to a new one without facing huge challenges? The question is a valid one. And the answer is probably “No” in most cases. And it is worth exploring a bit further, as it’s often a topic that comes up when I meet… Continue reading Beware changing models
Go for the consumer
When someone in a startup tells me that they are going for the enterprise segment, I get a 'gulp' feeling. In fact the only thing that makes me more anxious is if the startup is going for the public sector. Why? Because it can be super tricky to actually sell what you're doing to them.… Continue reading Go for the consumer
Customer loyalty during a crisis
A lot of people say that there is never a time as good to start a new venture as in a time of crisis. Maybe it's true. I don't know. But lets assume it is. What are the things that makes it different and perhaps even better? Normally, most would suggest that the reason it… Continue reading Customer loyalty during a crisis
The HelloFresh test
One of the basic common rules for startups is that if what you're working on is worth doing, you're bound to have competition (unless you're operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services - especially in the consumer space - feeling more… Continue reading The HelloFresh test