The real magic of Disney+

Disney+ launched in Denmark yesterday. By 6.45 AM I had it installed on 2 devices and our Apple TV at home. That’s how much I have been looking forward to the launch. And yes, I saw the first two episodes of “The Mandalorian”. But aside from being a cool service in itself with an abundance…

Go for subscription, Twitter

Twitter is reportedly exploring adding a subscription model to their offering. Good for them! However, they should go full throttle and turn Twitter into a full blown subscription product with no free tier. Why? First of all, my bet is that there is a great willingness to pay from those who see Twitter as a…

Insight is value

People inside and outside the media industry are starting to take notice of the value of quality content; content that people are actually willing to pay for. Hooray! Better late than never, I guess. And yes, this goes out to you late bloomers in the media industry, who are finally getting around to the idea…

Willingness to pay…for what?

A new study from the Reuters Institute at Oxford University has found that there seems to be a co-relation between users with media subscriptions like Netflix and Spotify and the willingness to pay for online news. Naturally, legacy media executives are already starting to misinterpret the findings to fit into their own worldview. A willingness…