Every day. Fast Forward.
When someone in a startup tells me that they are going for the enterprise segment, I get a 'gulp' feeling. In fact the only thing that makes me more anxious is if the startup is going for the public sector. Why? Because it can be super tricky to actually sell what you're doing to them.… Continue reading Go for the consumer
One of the basic common rules for startups is that if what you're working on is worth doing, you're bound to have competition (unless you're operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services - especially in the consumer space - feeling more… Continue reading The HelloFresh test