Let me admit it straight from the bat: I have an overwhelming fondness for business models that addresses the users wallet directly. Not in terms of forcing them to splash the cash but in terms of delivering products, services and experiences that solve meaningful problems and challenges to people, which they are both willing an… Continue reading Who are you selling to?
When someone in a startup tells me that they are going for the enterprise segment, I get a 'gulp' feeling. In fact the only thing that makes me more anxious is if the startup is going for the public sector. Why? Because it can be super tricky to actually sell what you're doing to them.… Continue reading Go for the consumer