Are you interesting?

There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?

A bit too Fresh

Some months ago I started subscribing to the Hello Fresh meal-kit service because I was puzzled about the international juggernauts foray into a Danish market that I already found quite saturated. Fast forward a few months, and I am still subscribing to the service. Yes, it has it's kinks and minor mistakes here and there,… Continue reading A bit too Fresh