Every day. Fast Forward.
The new policy of Netflix to automatically cancel accounts that have been inactive for a long period of time is worth applauding. Everybody in the subscriptions business knows that what you really want is for customers to get into a subscription and then - hopefully - forget about the ongoing billing relationship, until the credit… Continue reading The Nirvana of Netflix
Back in 2008 me and my present boss had a great dialogue back and forth about a concept, we called "Fan of Fans"; the idea built in Kevin Kelly's 1000 True Fans post that if you could muster enough dedicated fans, you would have the foundation for a solid business. We bought the domain and… Continue reading Fan of fans
I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way. When we sit down with potential customers, or we visit… Continue reading Deliver on the dream