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I have always found that one of the most efficient ways to establish a focus is to start with the desired outcome and then tell the story about what everything will be like, when that outcome is achieved. My experience is that by doing that you can build a narrative of a desired future state… Continue reading Find focus in a story
Maybe the headline is a bit controversial, but let me try to explain what I mean. Oftentimes I see products that are super efficient in who they are targeted towards. You can see from the product and the words being used to tell about it that the team behind has been guided by a very… Continue reading (In)efficiency rocks
Normally, we’re used to seeing startups looking to solve the problems of their customers. But lately, I have realized that there is actually quite a lot of startups, who are essentially asking their customers to solve their own problems. I typically see it in outreach emails asking me to go to a service or a… Continue reading Solve my problem, please
A couple of years ago I had the great pleasure of helping an interesting startup in the data management and analytics space get off the ground. Part of that was to help them pitch to early angel investors in order to get the first funding. And one of the international investors we talked to had… Continue reading Dealing with lost outcome
Ken Norton is right. "The wrong tool is worse than no tool at all."Ken Norton Over the years I have tried a myriad of tools, models, methods and processes, and the one thing I have learned is that none of them are perfect in themselves. It is how you mix them up depending on your… Continue reading It’s not about the tools
During the summer I have become involved in a couple of product management communities in order to built network and get insights and inspiration for tools and methods that we can use in our new MedTech startup. Sifting through a couple of discussions in the forums, I came across a discussion on attitudes towards building… Continue reading Destroy the problem