Show me the payer

It is one of those great ironies in life: For all the need of innovation within healthcare in order to be able to pay for everything and ultimately provide better outcomes for patients, it is super, super hard for a startup to get in a position to actually sell anything for the public healthcare sector.… Continue reading Show me the payer

4 perspectives for 2023

It might be a bit late for 2023 prophecies, since the year has already started. Nevertheless I wanted to share a few thoughts about what interesting things, I think - and to a large extend hope - we will see starting to materialize in the year ahead as part of growing trends, and what the… Continue reading 4 perspectives for 2023

Join the club

If you're looking for a great business model, look no further than to the subscription model. The idea of having a customer pay for your product or service on a recurring basis over and over again for all eternity is mouthwatering. Of course customers seldom stick around for that long, but I am sure you… Continue reading Join the club

The satisfaction trap

With the end of free money being upon us, we will undoubtedly start to wonder more about how we spend our money. That will also manifest itself to the digital products and services we use, where we will be more keen to ensure that we feel, we get real value for our money. But not… Continue reading The satisfaction trap

Map your GTM options

When I meet with young startups there is one thing that often springs to mind on the commercial side: The tendency towards picking a business model on the shelf, often inspired by what others are doing, and settle on that as the model going forward without much further thought than that. The reasoning seems to… Continue reading Map your GTM options

Beware changing models

Can you start out with one type of business model and then transition to a new one without facing huge challenges? The question is a valid one. And the answer is probably “No” in most cases. And it is worth exploring a bit further, as it’s often a topic that comes up when I meet… Continue reading Beware changing models

Regulation as a business model

One of the most potent business models, you can have, is if the use of your product or service is directly mandated by law. Or, in the absence of the complete model, heavily subsidized by law. When something becomes a law, it automatically drives decisions; people and organizations are required to do x, y and… Continue reading Regulation as a business model

Twitter finally makes a move

The new Super Follower feature from Twitter looks super interesting; the ability for a user to offer special perks to followers, who choose to pay a monthly fee. One thing, we should immediately be asking ourselves: What took Twitter so long? Tiered access and perks is nothing new at all. Lots of different services have… Continue reading Twitter finally makes a move