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When I meet with young startups there is one thing that often springs to mind on the commercial side: The tendency towards picking a business model on the shelf, often inspired by what others are doing, and settle on that as the model going forward without much further thought than that. The reasoning seems to… Continue reading Map your GTM options
There are a number of fundamental questions in business, and one of the most fundamental ones to any business is the one of what to charge for your product? Clearly there is not one 100% correct answer for that question as it always depends on a lot of different things. And yes, pricing is a… Continue reading What’s the right price?
There is an element of truth to the argument that when asked to make something better it is just as viable to remove something as it is to add more. Albeit harder. Having said that you need to be careful when you remove something and perhaps even cut back in the process: First of all… Continue reading Dangerous cuts