What will the Work-from-home (WFH) movement mean for local economic growth prospects? And for startups looking to facilitate this new way of basically organizing the economy?
Futurist Thomas Frey has an interesting take, in which he basically says that while flexibility for people and corporations will be at an all time high, the demands on investment in infrastructure is going to be gigantic.
Of course he is referring to the investments in bandwidth, support infrastructure (incl. education) etc., but my bet is that the investment opportunity in more soft components of these emerging ecosystems is going to be just as massive.
Many will doubtless see the WFH future as the domain of the big tech companies. But I think there are countless opportunities for startups to come in, seize opportunities to make this new reality ‘gel’ better and build some very substantial businesses from it.
I especielly think this is going to hold true as the big corporations by default probably are the least suited towards figuring out what a new flexible workday outside the corporate controlled office should look and feel like. Here the more nimble, creative players should have a very good chance of carving something out (before they are eventually acquired by the big players, of course).
We may indeed be on the brink of a golden age for digital tools and services supporting a remote economy. The question is who are going to go after it, and what kind of products and services will end up winning in this space.
Personally, I can’t wait to find out.