Unleashing impact

A couple of weeks ago I ventured a bit into unknown territory, when I attended the Green Impact Summit in Copenhagen. I wanted to get a firsthand view of what’s going on within the world of impact startups and get a sense of how it’s progressing from being a lot of great and interesting ideas into real companies that actually have a fighting chance both to create impact but also become great businesses.

I don’t know what I expected before getting there. But a couple of things surprised me.

First of all the sparse attendance at the event. There probably was a couple of hundred people in total, and many of them were from the startups themselves or from the supporting ecosystem. For all the hype surrounding the space it still seems like we have some distance to go, before it really draws the big crowds.

Second, I noticed that the creativity and skill in the solutions being showcased are not necessarily matched with business experience yet. It still seems like there is an abundance of idealism – which is fine – and not so much emphasis on actually making it a sustainable – viable – business.

Tommy Ahlers, the super angel (yes, I will call him that) said it well, when he noted that the impact investment community reminds him a lot of where the tech investment community was 20 years ago; a lot of great ideas, visionaries and willingness to share. But not at all the same kind of focus on the business side of things.

I fully realize that there may be some out there who would now suggest that thats all part of the plan. That the great and all important cause of fighting climate change in all its incarnations takes priority ahead of talking about business. But I think that is totally misguided; there is no distinction between impact startups coming up with brilliant solutions to our sustainability challenges and the ability to make a profit. Rather, I think they go very well hand in hand.

There is an obvious opportunity in this space IMHO for experienced business savvy people with an interest in pursuing something more meaningful than a corporate career to look at startups in this space and look for ways to collaborate and even engage directly in one of them, helping them succeed all the way.

In fact, I don’t think you can overestimate the potential of this sector to become a real Danish or Nordic growth industry, if we just show the ambition on wanting to make it about more than the idea and invention itself but actually put a laserlike focus on what it means and takes to succeed. In a big way.

It’s ‘just’ a matter of the missing people engaging directly with everything they have in the good cause.

(Photo by kazuend on Unsplash)

Black Friday exposed

Black Friday is upon us. Or Black Week as it has turned into here in Denmark.

I have always been sceptic about the event; I don’t see it as an event as such but more as an exercise in trying to get rid of a lot of inventory.

This year with Covid-19 only reinforces that impression. Plenty of stores are simply trying to stay afloat and in business. For understandable reasons.

Hence the week and not just a day, I guess.

I wish every store every succes. But can we at least agree on two things?:

Black Whatever is in essence a flash sale.

A flash sale is a short term thing that has absolute no positive impact on the planet or on the store for that matter

Quite the contrary:

It reinforces short term thinking and every single consumption and sustainability issue we have on this planet.

Full stop.

We can do better in the future, can’t we?

(Photo: Pixabay.com)