Churn is inherently a bad thing for any startup. You don't want to lose customers or revenue. At least not in the 99% of the cases. But churn can also be spun into a good thing. Churn is an opportunity for you to learn, what you can improve and do better. Because by churning, customers… Continue reading Can churn be good?
There are many approaches towards building a healthy startup business that will take off, grow end endure during both good and more challenging times. But honestly I cannot think of a better one than to treat your customer as the bottom line. The math behind it is simple: Every time you delight a customer by… Continue reading Your customer is the bottom line
Maybe the headline is a bit controversial, but let me try to explain what I mean. Oftentimes I see products that are super efficient in who they are targeted towards. You can see from the product and the words being used to tell about it that the team behind has been guided by a very… Continue reading (In)efficiency rocks
Getting a business off the ground of course has a lot to do with the idea and what pain you’re looking to solve for customers. But it is also about timing and luck. Some people say that you can make your own luck. And perhaps that is true. To an extend. What you certainly can… Continue reading Time your own luck – now
Can you start out with one type of business model and then transition to a new one without facing huge challenges? The question is a valid one. And the answer is probably “No” in most cases. And it is worth exploring a bit further, as it’s often a topic that comes up when I meet… Continue reading Beware changing models
"Are you in the records industry or the music business?" Maybe it seems like a banal question, because the two at face value sound like one and the same. But they aren't. The latter is about the value proposition. The former is about the mode of delivery. The key thing to consider, when you're looking… Continue reading Records or music?
What is the one thing driving startup opportunity in the post-pandemic era? The willingness of everybody to challenge the status quo and be open to new ideas, new ways of doing things and - with that - new products and services from new and inspiring companies with strong value propositions. Now, what is the status… Continue reading Challenge the status quo
When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights