What is the one thing driving startup opportunity in the post-pandemic era?
The willingness of everybody to challenge the status quo and be open to new ideas, new ways of doing things and – with that – new products and services from new and inspiring companies with strong value propositions.
Now, what is the status quo?
Actually it is two things. And most of us are eager to leave both behind.
There is the status quo of the pandemic lockdown. Of course we want to be rid of that and get our freedom back.
But there is also the status quo of what was before the pandemic, and where we have had more than a full year contemplating what if anything that was before we would like to change. And how changing things are actually – even if forced by a pandemic – (by and large) less painful than what we imagined it to be.
Look at it this way:
The barriers of “that isn’t possible” or “I don’t need that” have been lowered by the past 12+ months of Covid-19.
If that isn’t a signal of opportunity to reimagine and reinvent things, I don’t know what is.