Time your own luck – now

Getting a business off the ground of course has a lot to do with the idea and what pain you’re looking to solve for customers. But it is also about timing and luck.

Some people say that you can make your own luck. And perhaps that is true. To an extend.

What you certainly can do is look around you at what’s going on. And if you look at the world right now, there are at least 3 good reasons, as I see them, why this might be a great moment to time your luck so to say and venture into something new.

First of all, a lot of incumbents in different industries are busy elsewhere handling the fallout from the pandemic with disrupted supply chains, increasing prices on goods, lack of talent etc. They’re way to busy with that to innovate in earnest themselves let alone keep a keen eye on what you’re doing.

Second, there are a lot of change afoot after the pandemic. New trends have emerged, new patterns of behaviour – some of which we still need to see the resilience of after the pandemic eases, mind you – have got on the radar etc. And with that new pains, needs and demand for new, innovative solutions that you might be able to provide.

And third, there is the work-from-home thing. While some people yearn to get back to normal office life, there are also millions of people out there who feel the opposite. They are ready for a change. Maybe even for a move into entrepreneurship. So when I said above that incumbents might have a hard time finding the right talent, it could be an entirely different matter for you.

So what are you waiting for?

(Photo by Michał Parzuchowski on Unsplash)

Igniting change

When you try to affect change and solve a problem in a new way, you need them to be ready to give up how they have done things in the past. Or get them interested in forming a new habit.

For some things it’s easier than with others. If you’re just presenting a more efficient solution – aka a faster way of getting from A to B – it’s (all other things being equal) easier to facilitate this change than if you’re trying to create improvement for people, who have been used to ‘nothing’ being the norm before.

Turning those around is tantamount to start setting expectations in a space where none may currently exist. It is like going from 0 to something and foster some kind of accelleration from a point of standing completely still.

You may very well only get one – or best case a few – shots at making it happen; getting from stand still to some sort of motion in the right direction. But if you get there, you (by and far) have it made.

But getting past this initial barrier – get the engine started and movement commenced – is your biggest headache. How to make it happen? How to make sure it happens, if it doesn’t happen in an instance? And – to some extend – how to keep the engine on and the wheels in motion.

In these cases disruption of the status quo doesn’t happen somewhere down the line. It either happens straight from the bat or maybe not at all.

It’s actually quite scary. But at the same time hugely motivating.

(Photo: Pixabay.com)