The negative value proposition

Is creating value as a startup with something new always inherently positive for everybody concerned? Maybe not. What if part of the value creation you offer is to help take away the uncomfortable pain of someone having to confront someone else with a problem, the first one really just want to be rid off? Is…

Cakes, taxes and value

I come from a small town in the Western part of Jutland and aside from red sausages (don’t ask) I was brought up on really good, traditional bakers bread (and it showed). For the same reason, I have always found Lagkagehuset to be almost a profanity. I mean: How can someone set up a chain…

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price…

Customer #1

The other day I sat down with one of our investments to discuss their potential future direction. It was an interesting and productive session with some key questions arising during the conversation. One of those discussions was around who the customer actually is? If you’re developing a B2B solution, is your customer the company, you…