The ‘why’ on paper

One of the really interesting things you come across when you're trying to build what hopefully becomes a great and enduring company from scratch is how much of your initial belief system, values and ambition actually makes it through the immense exercise of making it all happen? While it should be pretty straight forward to… Continue reading The ‘why’ on paper

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price… Continue reading Get value from values