We’re so used to innovating and building products and businesses for people, who have a need for what we are looking to go to market with that we completely forget about the other people.
While I totally understand why we never think about those, who don’t wish us well – it’s not the kind of thing you want to spend a lot of time thinking about – thinking about them may actually hold some merit.
Let’s think of it this way:
What are the scenarios where someone would aggressively try to detract other people from using your product?
And more importantly:
What can and should you do about it to try and counter it?
Maybe the answer to the last question turns out to be “Nothing. Haters are gonna hate.”
But just maybe it could spur a couple of twists to your products and services that not only deter the saboteurs from going crazy on your product but actually also ends up delighting your loyal customers even more than they already are.
If that is an option, wouldn’t it be worth spending just a little time reflecting on who your potential saboteurs are, and what you could/should do to counter them?