Sometimes having simple pricing for your product makes your life more complicated than it has to be. You find yourself in a situation, where many customers pay too much for using your product too little, and other customers pay too little as they use your product more, than you had envisioned. If you are not… Continue reading Making your pricing ‘sticky’
Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy
There are a number of fundamental questions in business, and one of the most fundamental ones to any business is the one of what to charge for your product? Clearly there is not one 100% correct answer for that question as it always depends on a lot of different things. And yes, pricing is a… Continue reading What’s the right price?
I come from a small town in the Western part of Jutland and aside from red sausages (don't ask) I was brought up on really good, traditional bakers bread (and it showed). For the same reason, I have always found Lagkagehuset to be almost a profanity. I mean: How can someone set up a chain… Continue reading Cakes, taxes and value