Making your pricing ‘sticky’

Sometimes having simple pricing for your product makes your life more complicated than it has to be. You find yourself in a situation, where many customers pay too much for using your product too little, and other customers pay too little as they use your product more, than you had envisioned. If you are not… Continue reading Making your pricing ‘sticky’

Back in the engine room

One of the things, I have always enjoyed, is getting my hands down in the day-to-day grind of operations; ensuring that the wheels are in motion, running smoothly and any issue is dealt with in a timely manner. I absolutely love oiling the machine here and there, ensuring it spins properly. For that reason I… Continue reading Back in the engine room