The HelloFresh test

One of the basic common rules for startups is that if what you’re working on is worth doing, you’re bound to have competition (unless you’re operating in one of those rare spaces, where you have spotted something before anyone else, of course). With so many services – especially in the consumer space – feeling more…

Facts matter

Yesterday I got wrapped up in a Twitter-fight. I know, you should never allow yourself to be in that position, but in this case ‘the arsonist tweet’ was so profoundly…don’t know what to call it…I couldn’t help myself. Basically, the discussion was around what or who killed Danish the Danish chain of bookstores, Arnold Busck,…

We have the first winner

Yesterday marked the climax of our iQnite case competition on climate change at inQvation. 5 teams pitched their ideas for solutions in front of a very experienced and competetent panel. All the teams did a great job, and in the end Kleen Hub ran away with it. I will now get the opportunity to help…

The competition is on!

Last Friday and Saturday we hosted the first bootcamp of the iQnite case competition on climate change at our inQvation-hub in Taastrup. 35 participants turned up to spend two days exploring and sharpening their idea in the hope of making it into the main competition. For me as an organizer it was an amazing event….

Lead by experience

Yesterday, the company I chose to deliver fiber to my home made their best effort to loose me as a customer. Due to unfortunate circumstances I narrowly missed a visit by a technician, and when I called them to figure out what went wrong, the customer support was rude and hung up on me. Companies…

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price…