Up your strategic thinking

Back in the day, when I wrote a book on what I called the efficient digital strategy, I did so because I was tired of working with clients (at the agency where I was back then), who had essentially no plan for what to achieve with the investments in digital they made nor any idea… Continue reading Up your strategic thinking

Tracking progress

As a former business manager at Microsoft, I am almost bred up on KPI’s, metrics, tracking progress and so forth. Sometimes even to the extend where I have a hard time understanding, why it is a more alien concept to many. Including some startups. The way I usually frame it is that you cannot play… Continue reading Tracking progress

Meta thoughts

Everybody that seems to have an opinion about Facebooks recent name change to Meta seems to have aired it by now. So naturally, I thought it time to went my own two cents on the subject; why it changes nothing about the fundamentals, why it’s different from Googles renaming to Alphabet, why Mark Zuckerberg needs… Continue reading Meta thoughts

Always stay alert

Just because you have made it once, doesn’t mean that you have made it forever. Just as you replaced an incumbent by delivering a better, smarter, cheaper or whatever solution to your customers pains, somebody else could come in tomorrow and do to you what you did to them. Just as you worked tenaciously to… Continue reading Always stay alert

Bond. Jeff Bezos Bond

Amazon is reportedly looking to acquire MGM Studios for close to 9B USD. That’s a lot of money to fork up just to get in with a shout at becoming the next James Bond. You have got to hand it to Jeff Bezos: When he does something, he does it in style. Neither shaken nor… Continue reading Bond. Jeff Bezos Bond

Saboteurs

We’re so used to innovating and building products and businesses for people, who have a need for what we are looking to go to market with that we completely forget about the other people. The saboteurs. While I totally understand why we never think about those, who don’t wish us well - it’s not the… Continue reading Saboteurs

Records or music?

"Are you in the records industry or the music business?" Maybe it seems like a banal question, because the two at face value sound like one and the same. But they aren't. The latter is about the value proposition. The former is about the mode of delivery. The key thing to consider, when you're looking… Continue reading Records or music?

Jumpstart your insights

When we try to figure out what the jobs, pains and gains of our future customers are, it is tempting to do all the research from scratch. But maybe you don't have to. Maybe there are forums where you can get a pretty good feeling, before you spend a lot of time doing surveys, interviews… Continue reading Jumpstart your insights