Just because you have made it once, doesn’t mean that you have made it forever.
Just as you replaced an incumbent by delivering a better, smarter, cheaper or whatever solution to your customers pains, somebody else could come in tomorrow and do to you what you did to them.
Just as you worked tenaciously to get to where you are today and be successful, numerous other players are plotting the same way against you as we speak.
So always stay alert. Always be ready to change and transform what you’re doing in order to stay ahead.
The second you stop doing that you risk becoming a lame duck.