Doubling down on digital health

The only thing that beats the feeling of trying to make a positive impact is when you sense that you have succeeded. Someone, or ideally a whole group of people, is better off due to something you helped orchestrate or do. Nowhere is the opportunity for impact greater than in healthcare. While most people agree… Continue reading Doubling down on digital health

Make it simple to buy

Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy

Bad market feedback

One of the hardest things for many startups is dealing with bad market feedback; the sense that what you have been trying to bring to the world just isn’t being that well received at all. It is the flipside of doing market testing and validation. While obviously the right thing to do, we always go… Continue reading Bad market feedback

Easy to buy

When you’re building something to solve peoples problems, it can be tempting to build feature after feature and try to sell them all to the customers at the same time. What often happens is that it can be hard to get the customer engaged in a dialogue or a trial - simply because you’re overwhelming… Continue reading Easy to buy

The crisis test

Do customers flood you with support calls when your service is down? Or is it more or less quiet? If it's the latter, you have a problem. Because then all indications are that your product doesn't really mean much to your customers; they can easily do without it. Maybe they don't even realize it's not… Continue reading The crisis test

In da (Club)house

Until yesterday I hadn't been 'fortunate' enough to be invited to Clubhouse yet. But until the invite came, I could see some people complaining that there isn't a 'Listen later' feature in the product, and how odd it is. Actually, I think it's borderline brilliant. One of the big challenges of everything digital is that… Continue reading In da (Club)house

Arghh, it’s good enough

"They will love it, when they see it. And they will realize that this is just what they have been waiting for." Trying to build something for a market that's nascent is super hard on so many levels. Yet, it is also one of those areas where time and time again, I meet founders who… Continue reading Arghh, it’s good enough

Corona thoughts, part 5

Jeffrey Katzenbergs new mobile streaming service meant for the commute, Quibi, has finally launched. And is getting killed by the reviewers. You can be excused for thinking that the timing couldn't be worse when no-one is commuting right now, but in general the service seems to be a product looking for a problem, where there… Continue reading Corona thoughts, part 5