Differentiation through humanity

In a world where more and more can be automated, run and optimized by algorithms, how do you develop true differention?

My bet?

Humans. And the human intellect.

As more and more gets automated and in essence standardized, human flavour, feel or whatever we choose to call it, will in essence be one of the most important if not the only true differentiator.

Your unique feel will be what separates you from everybody else you’re competing against.

That’s a good thing, I think. Not only will it allow us to focus more on how we deliver that value that is above and beyond what everybody else and their automated solutions can do. It will also provide us with a sense of purpose, fulfillment and joy, which I think is essential for us as a species to thrive.

So let this be a note to those who fear that machines are taking over:

Humans, being human and humanity as such will only gain in importance going forward.

(Photo by Erik Dungan on Unsplash)

In da (Club)house

Until yesterday I hadn’t been ‘fortunate’ enough to be invited to Clubhouse yet. But until the invite came, I could see some people complaining that there isn’t a ‘Listen later’ feature in the product, and how odd it is.

Actually, I think it’s borderline brilliant.

One of the big challenges of everything digital is that we have lost the need to be present when something happens.

We can always catch up later.

Few of us actually make an effort to do that, but we’re all guilty of not really being present in the moment for that reason alone – that we can always catch up later.

I think that is a big issue. On an almost existential level.

For that reason I love the idea of a service where you need to be there, when it happens – or miss out completely. I love the idea of forcing people to prioritize to be present to get something for themselves.

I think we need that. As humans. To be forced to stop, take pause, listen and engage. Live. And then go about our other business.

If Clubhouse can help a move towards that scenario, I am all for it.

(Photo: Pixabay.com)

Has digital really bombed?

Considering all the progress electricity, the combustion engine and other major breakthroughs generated inside 50 years of inception, digital still has very little impactful progress to show for it. At least that’s the argument, Greg Satell makes.

To some extend he is absolutely right. Even though some real breakthroughs have happened and made a lot of things easier – shopping, booking travel etc. – if you think about the money spent, the money wasted, real challenges uncovered and real challenges created by digital, you could argue that he has a point.

But it doesn’t have to be that way. It is still possible to put real challenges – global challenges – at the centre of digital innovation and have those as our guiding posts. It is just a matter of our will. Human will. Not digital as such. Digital is just an enabler. And a potent one at that.

(Photo: Pixabay.com)