When you’re building something to solve peoples problems, it can be tempting to build feature after feature and try to sell them all to the customers at the same time.
What often happens is that it can be hard to get the customer engaged in a dialogue or a trial – simply because you’re overwhelming them with information about features, solutions etc that they have a hard time figuring out whether your product is actually a potential solution to the key problem you have.
As an alternative, you could start smaller. Start by telling about one thing that matters to a customer segment, who you know is experiencing the problem. Use that as a way of engaging in a dialogue or a trial, from which you can build from, upsell and secure an ongoing relationship to a future happy customers.
Start small. Be easy to buy. And then take it from there.