Destroy the problem

During the summer I have become involved in a couple of product management communities in order to built network and get insights and inspiration for tools and methods that we can use in our new MedTech startup. Sifting through a couple of discussions in the forums, I came across a discussion on attitudes towards building…

Cakes, taxes and value

I come from a small town in the Western part of Jutland and aside from red sausages (don’t ask) I was brought up on really good, traditional bakers bread (and it showed). For the same reason, I have always found Lagkagehuset to be almost a profanity. I mean: How can someone set up a chain…

What’s your Easter Egg?

Easter is upon us (if you subscribe to that religious belief) and with that also the hunt for Easter eggs. If you have got any time off, now may be a good time to spend some time away from it all and contemplate what the Easter egg of your business is; that hidden gem that…

Corona thoughts, Part 4

After the corona pandemic is behind us (and no one knows how long that is going to take, ed.), I am wondering if we will see the emergence of a new set of unmet customer demands born by the pandemic – and the withering of others, we thought we needed until this new reality hit…

Deliver on the dream

I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way. When we sit down with potential customers, or we visit…

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price…

Read up

The other day I spent a good chunk of the day browsing the web reading up on reviews on how current solutions address a particular problem we are looking at giving a new spin on at inQvation Studio. It was most illuminating. Of course there is always the risk of you being biased by the…